If you build it, will they come?

Not necessarily. You may have the best product and or service in your field, but if no one knows about you and what you offer, you may face the outcome I've seen with many businesses: they close their doors and become part of history, the proverbial "best-kept secret" that nobody ever knew about. What a shame.

To avoid this, needless to say, marketing is key. How do you define your image, and what kinds of advertising/marketing tactics and media outlets can be used to effectively deliver your finely honed messages to the right marketplace audiences? Any business, whether it be consumer-oriented or business-to-business, no matter how large or how small, needs in some shape or form to hone their marketplace identity and craft their value-proposition messages.

The role of a marketing consultant, or advertising agency, is to know and understand your business, your strengths and your weaknesses, and create in partnership with you the best messages to communicate your value, and the best methods and tools to deliver your messages home to customers so that you stand apart from your competitors and can achieve and exceed your goals for growth and prosperity.

One of the first things to understand are the types of marketing and advertising, which I'll go into here. In later editions of this blog, I'll go into more detail.

At Encore Multimedia, we understand there are essentially two basic types of advertising/marketing approaches for our clients, regardless of what industry they are in, how big they are, or how small. These two types are: 1) Image Marketing and 2) Response/Call to Action.

Image Marketing enables a business and/or organization to inform their potential customer and/or stakeholder audiences about what their business does and what differentiates themselves from competitors. Response/Call to Action marketing is a way for your business to see an immediate and direct response to your advertising efforts. For example, this may be a message about a product and or service that has a limited offer, inventory, or a season-specific use. (To take advantage of this special offer, please act now!)

Hopefully, this gives you a snapshot of the importance of marketing messaging and the types of advertising you may need with your business.

Stay tuned! There is more to come.