A truly integrated marketing campaign combines branding and advertising with the persuasively powerful pull of public relations. The public relations umbrella encompasses an array of tactics, ranging from media relations and press conferences to community relations campaigns, targeted news “pitches” to select media organizations, and image-building through external communications tactics.
Encore Multimedia’s specialized suite of public relations services include:
- Integrated PR branding programs working in synch with Web, TV and print advertising initiatives
- News releases and customized media pitches
- Scripted news conferences and public announcements
- Key message and talking points development
- Media tours
- Media training
- Event management
- Community relations outreach
- Securing speaking engagements
- Ghostwriting contributed articles for media placement
- Crisis communications/media management
- Internal/employee communications
- Political/Campaign/Government relations
Whether you’re a business wanting to drive sales and achieve more brand awareness, a politician wanting to connect with voters and/or constituents, or a corporate executive who needs to get employee “buy in” with organizational initiatives or changes, your success will be enhanced by smart, strategic, spot-on PR communications.