Public Relations and Communications Services
What’s in a Word?
In the world of public relations and strategic communications, just one word can carry tons of weight. For many organizations and causes, success relies on the precise and accurately aimed delivery of words to targeted audiences, packaged in a manner that is persuasive and compelling.
At Encore Multimedia, our specialized suites of PR and communications services are designed to get your message out with optimal effectiveness. We can also develop and implement programs that work in synch with your other marketing programs across multiple mediums – such as advertising, Web and social media – to achieve stronger resonation with target audiences.
Whether you’re a business wanting to drive sales and achieve more brand awareness, a politician wanting to connect with voters and/or constituents, or a corporate executive who needs to get employee “buy in” with organizational initiatives or changes, your success will rely on smart, strategic, spot-on communications.
Our communications specialties, for both external and internal audiences, include:
I. Public and Media Relations – A wide array of tactics and approaches can generate positive buzz for you and/or your organization, from staged news conferences to customized “pitches” to select media outlets, or local, regional and national news release announcements. What counts the most, however, is a skilled and experienced public relations practitioner who knows the news angles and the tactics that will catch the media’s interest. Encore’s expertise includes, but is not limited to:
- Integrated public relations programs working in synch with Web, TV and print advertising campaigns
- News releases and customized media pitches
- Media placement in print, broadcast and Web media outlets
- News conferences and public announcements
- Key message and talking points development
- Media tours
- Media training
- Event management
- Community relations with headquarters and branch office locations
- Securing speaking engagements
- Ghostwriting contributed articles for media placement
- Crisis communications/media management
II. Political Relations – The ebb and tide of political fortunes rest largely on delivering the right messages at the right time, and in the right way to the right audiences. This applies to both local, state and national political office seekers, and to current officeholders who need to hone their key policy positions and communicate their legislative actions and agendas to voters and constituents. Political relations programs should work toward building a candidate and/or officeholder’s public image, simultaneously educating important audiences while establishing them as standard-bearers and leaders for important causes. Most recently, Encore Multimedia played a big role in the headline-generating upset victory of Texas House District 7 candidate David Simpson over a 13-year incumbent in March 2010. Our political relations services include, but are not limited to:
- External and internal campaign communications
- PR image building and media relations
- Media tours and editorial board meetings
- Community/grassroots relations
- Public advocacy campaigns and “issue framing”
- Key messaging/talking points development
- Opposition research
- Fund-raising communications
- Policy research and formulation
- Legislative communications
- Government/regulatory communications
III. Executive and Employee Communications – The most important audience is often in your own house. In today’s “fast company” environment, achieving employee “buy in” for organizational changes and new initiatives can be the first step in success. From employee e-mail newsletters and employee events to executive speech writing and talking points development, the way in which the internal workforce is informed and enlisted for important endeavors is key to accomplishing organizational goals. Without enthusiastic workforce buy-in, an organization’s efforts can be crippled before it gets out of the gate. Encore’s services in this arena include, but are not limited to:
- Development and distribution of electronic and print employee newsletters, memorandums and announcements
- Executive speech writing
- Key messaging and talking points development
- Corporate event management
- Employee recognition, awards programs and events
- Branch office relations and event management
- Employee survey development, distribution and tabulation