The following article was written by Michael Baer, the developer of "Stratecution," a new way to think about marketing in the digitally-led "new normal." In the article, Baer outlines ten ways to drive stronger agency-client relationships focused on mutual success. As we all know, the new marketing world is a demanding place — and it demands that agencies adapt and change their approaches in managing and keeping clients. Adapting to this new business-focused, results-oriented mindset could definitely deliver big opportunities for long-term gain. Enjoy!
