The most expensive message sold at a MyPlates auction was, “12THMAN” which sold for $115,000!
MyPlates Cowboys Stadium Auction
MyPlates is the go-to website for Texans to get their customized vehicle license plates. The first ever MyPlates auction was launched at AT&T Stadium with great success, earning over $5 million in press coverage and hundreds of thousands of dollars donated to charity. Encore handeled everything from promotion to creating the necessary graphics for the event itself. Flyers, brochures, television commercials, signage, and monitor video were among the items we produced.