The campaign featured digital Media including:
- Google Search
A unique print piece was created to educate potential students of the program about what LeTourneau had to offer both as a university and specifically in the field of aviation and aeronautical science. Traditional media, i.e., radio and TV ads were created that ran in the targeted Dallas/Ft. Worth market.
Encore also created a landing page for the web featuring the Defy Gravity brand look. A long-form video was also produced that matched the print and web media. The video tells the story of the LETU aviation education program, and is featured on the school’s website.
All work was done on a limited budget due to the non-profit nature of this small, faith-based institution.