Giving Joyce Crane's Business A Big “Lift”

Objective

With the largest selection of cranes in the Ark-La-Tex region, five strategically located terminals, a staff of over 160 professionals, thousands of years of experience, and 30 years of service in the crane industry, Joyce Crane provides comprehensive heavy duty lifting and rigging services for projects large or small, from new construction to plant maintenance.

“Encore Multimedia knocked it out of the park!” –Joe Bob Joyce

When the company decided they needed a new website, they came to Encore Multimedia. A needs analysis showed that not only did Joyce Crane need a new website design, they also needed professional photography and video to showcase the company at its best.

Encore's research showed that a significant number of crane companies came up during online searches, clearly indicating Joyce Crane's webpage had to stand out from the rest.

Solution

The web site design features a bright, fresh, modern new look incorporating their new logo, professionally shot photos from several lifts and an introduction to the company. The main page features additional buttons that direct viewers to get a direct quote for a new job, allow existing customers to take a short survey on past experiences with Joyce Crane and view, in detail, equipment used by the company for a wide variety of lifts. A Hero image is prominently featured with a play button integrated that plays a short Joyce Crane video showcasing the cranes and crews in action on numerous, major lifts including the historic 2015 “Super Load” lift for Eastman Chemical Co. All text, graphics and photos incorporate responsive web technology and automatically resize enabling viewers to access the website from any mobile device or computer, wherever they are.

Joyce Crane workers standing in front of a large crane

The new Joyce Crane website also has a section devoted to professionally shot photos of many large and small lifts recently done by the company. The site was developed in such a way that the photos and other information can easily be changed by company officials with a password. This enables Joyce Crane to update its own content as future needs arise.

Encore spent the better part of a year gathering 4K video of small and large lifts, along with the photographs. The video footage was edited into two videos, one a short, music only, video giving viewers a quick look at several lifts and the second video that is a long form piece featuring Joe Bob Joyce, president of the company and his son and partner, JB Jr., telling the story of the company. The videos compliment the web site with the same brand look. http://www.joycecrane.com/about

Joyce Crane website being viewed on a mobile phone

Results

The website was successfully launched on time with a complimentary press release sent to lifting and rigging focused news media as well as existing Joyce Crane customers.

“These are exciting changes for our company. The new web site developed by Encore Multimedia drives business to Joyce Crane both through it’s attractive, professional design and the tools on the page that allow customers to request lift services, even at our remote locations throughout the Ark-La-Tex region. At the same time it focuses attention on our commitment to providing our customers superior service and safe heavy duty lifting and rigging solutions.” – Joe Bob Joyce, President, Joyce Crane Co.