Encore worked closely with Encouragement FM to develop marketing goals, a strategic plan, and determine the tools necessary to reach those goals.
The tools included two collateral print pieces that could work together or as stand-alone elements. The first was designed to be evergreen, for use during and beyond the campaign, and focused on sharing with potential donors—EFM’s mission, history, award-winning excellence, and impact on the East Texas community. “Hope” was a unifying theme throughout the piece, with a strong emphasis on a clean, graphic design. A special folder die cut was added to the front inside cover for insertion of letters, donation forms, DVDs, and business cards.
KVNE & KGLY bring hope to thousands of people everyday.
The second print piece was slightly oversized, allowing both print elements to seamlessly blend together into one design. The campaign-centered piece focused solely on the capital campaign, providing snapshot looks of the vision, goals, and suggested levels of support for the campaign. It also featured an audio button along its edge that played a short sampling of the station’s programming and emotional testimonies from people whose lives had been changed by Encouragement FM.