MyPlates Classic Black

Classic Black is Back

For the first time since 1968, the boldly designed Classic Black license plate is available to the State of Texas. This spot promoting its pre-sale is a fully animated 3D rendering of a classic ’57 Chevy. The movement and reflections in the car’s body, along with the copy, exude the coolness of Sinatra and the glamour of a Hollywood premiere. This spot won top honors for TV ads in the international Hermes and Marcom awards.