Kickoff Your Fourth Quarter Marketing Pt. II

It all comes down to the fourth quarter…in order to reach your goals for the year, you may need to invest additional marketing dollars or refocus portions of your existing budget. The good news is there are a number of play options available to you.

To reach your goals for the year, you may need to invest additional marketing dollars or refocus portions of your existing budget.

Television—Thanks to cooler weather, new programs, the return of fan favorites, and the wide, wide world of live sports, television viewership continues to be a media powerhouse this time of year. However, there is usually tighter pressure on the number of available spots and rates may be higher than usual. A marketing firm or ad agency, such as Encore Multimedia, has established long-term media relationships and buying power that can open the door to lower rates and provide value-added opportunities you could not access otherwise.

Radio—While Spring/Summer is radio’s seasonal strength, radio holds its own in fourth quarter. If you are a retailer, a live remote could drive customers through your doors this holiday season. If you are a business and your company does a holiday-related public service event, an ad flight could increase participation and generate positive feelings towards your brand identity. Plus, you can explore opportunities to create additional value and increase the frequency of your schedule.

Make the call. Investing in expert consultation, support, and creative can make your marketing dollars go further and work more efficiently.

During fourth quarter, some radio station also offer special spot packages at bargain rates for the first quarter of the new year. 

Print/Outdoor—Using an agency for your print or outdoor billboard messaging can also result in improved ad placement and can tightly focus a targeted audience. Special tabloids around the holiday season also provide a unique opening to reach your stakeholders.

Digital Media—The “expansion team” of media is digital, and it appears limitless in its potential, from banner ads to video commercials on You Tube, and continues to expand exponentially. One of the greatest advantages to digital media, is the rapid return of metrics, allowing for the fine-tuning of placement, increase or decrease of pay-per-clicks, and even the testing of new marketing messaging, products, or promotions.  

Whatever media outlet you decide to use, the real key is finding the right marketing partner who can help advise you and work on your behalf to make every invested marketing dollar be as efficient and impactful impact as possible…gooooaaaallllll!