As a result, the company decided to unify all its banks under one name, First National Bank of East Texas.
To promote the unification of its branches, FNBETX needed a new logo. This logo needed to speak of the bank as modern, personal, and innovative to draw in a younger demographic of customers and communicate the company's commitment to customer relationships and service. The logo also needed to be easily recognizable, ensuring long-term customers that the banks are still under the same management.
As part of the branding and logo design, Encore worked with FNBETX to compose a list of the company's core values, which are used throughout the rebrand.