flag and crest

Joyce Crane

Setting a Higher Standard
Joyce Crane was looking to solidify their brand in the region and expand across the South. The Encore Multimedia team helped them define specific aims the brand should convey. We wanted to communicate to a primarily word of mouth industry that the Joyce Crane personality is professional, capable, service-oriented and affordable. We developed a logo that is a simple and bold reworking of their original mark. 

logo exploration
crest and icon
finalized logo