More Than Meals
Encore Multimedia developed an entire rebranding campaign for Newgate Mission in order to educate the Longview community on the wide variety of services they provide. The comprehensive rebranding plan included a new logo design, branding guide, mission/vision/values statements, as well as graphic design elements (logo, banners, signs, vehicle decals, business cards, and more).
The logo redesign was recommended in order to repair the common misconception about what the organization actually does for the community. In order to effectively portray that Newgate does far more than just serve meals, our design team took their previous logo (a soup bowl and cross), and created a beautiful new logo that embodies their entire mission through four individual icons; housing assistance, worship and community involvement, nutrition and wellness, and job readiness/employment.