Choose LISD

The “Yes, I Can - School of Choice” program grants families and students access to the numerous award-winning programs of LISD. Montessori, STEAM (Science, Technology, Engineering, Art, and Mathematics), bilingual, International Baccalaureate, and Early College are among the exciting and strong program options that Longview ISD has to offer. 

Encore planned and executed a campaign to let people know they can "Choose LISD."

The goal of the “Yes, I Can - School of Choice” marketing campaign is to inform the public that students from all areas are being offered the ability to experience LISD’s rich selection of academic opportunities and promote both new and existing LISD programs purposed to give students the tools and experiences they need to excel.

The full-fledged campaign is comprised of an online landing page, videos, radio spots, photography, billboards, digital advertisements, banner stands, goodie bags, table cloths, and a brochure.

Additionally, the Encore Multimedia team designed and created a “Choose LISD” web page to be a resource for people seeking to learn more about the benefits of the program along with details about each district school.

LISD helps students pursue excellence in their education and beyond. 

Under the tagline “educate yourself and choose LISD”, Encore created an animated infographic video to act as a general introduction and an aerial video to depict the strength of the LISD campus network as well as showcase the number of options available.

To gain further insight into the caliber of education and goals of LISD, Encore interviewed Bramlette Elementary’s very own principal, Nikita Mumphrey. Testimonial-style videos were made from these interviews so that viewers could get a principal’s perspective on the changes, intentions, and strengths of Longview Independent School District.

For those wanting to receive a greater amount of information and answers to more specific questions, Encore produced a series of 17 radio spots. These organic, interview-style recordings feature the first-hand knowledge of Longview Superintendent, Dr. James Wilcox.

Longview Independent School District is offering a seemingly endless amount of options for students wishing to pursue excellence in their education and beyond, and this campaign is providing parents, students, and families with a way to understand how they can access the opportunities that await.