To drive traffic to the NAPE Summit booth, educate visitors, and emphasize R. Lacy’s cutting-edge technology and strategic focus to its targeted audience, the company needed a booth that was sophisticated, professional, and eye-catching. Encore designed convention booth skins for a 20x20 island that focused on the Haynesville Shale and honored the multi-generational family legacy and history with a boldly designed timeline.
R. Lacy | Crain Energy - Powered by Our Legacy
R. Lacy | Crain Energy wanted to professionally showcase its strategic focus on the Haynesville Shale to the 20,000 attendees at the NAPE Summit with a well-designed booth, corporate video, top-notch brochure, and landing page that promoted the company’s values of honesty, integrity, and respect, as well as representing the brand as a premier, family-owned company primarily focused on the exploration and production of natural gas.
Encore set the foundation by creating a corporate positioning statement and mission, vision, and values to be conveyed throughout R. Lacy’s marketing materials. With the company positioning as family-owned, the perfect tagline, “Powered by Our Legacy,” emerged. To create these trade show assets, Encore frequented R. Lacy’s project sites over a period of six months to procure professional photography, video, and impressive aerial drone footage.
The booth successfully drew in summit attendees with its sleek, modern look that utilized “R. Lacy Blue,” transparent plex panels, and dramatic photo of a location within the Haynesville Shale, along with the printed and digital material produced by Encore. This campaign has led to additional projects utilizing the company’s freshly revitalized brand.