Solution
Encore worked hand-in-hand with Mack to develop an integrated, strategic marketing and public relations plan that began with an aggressive social media and digital marketing presence, as well as a fully developed website that went live on the morning of Mack’s candidacy announcement.
Social media played a major role in the campaign and helped to create an early lead for candidate Mack, whose lead in the election continued to increase through the use of geo-targeted digital media advertising, boosted posts, email blasts and web-based videos. Incorporating more traditional outlets, Encore also wrote and produced broadcast television spots, designed the campaign’s look and logo, and created print ads, direct mail and collateral campaign materials (voter letters, door hangers, yard signs).
Social Media played a major role and created an early lead for Mack.
Encore also provided PR support – press conferences, press releases, speech writing and platform messaging. In addition, Encore created and developed the concept of “Letters for Longview,” based on a Mack family tradition and along the same veins as FDR’s “Fireside Chats.” These homey letters showcased the candidate’s platform in a humanizing way and appeared in print and in digital media.
