Joyce Crane - Seasonal Outages
Every spring and fall, Encore Multimedia creates a number of digital marketing assets for our long-time client Joyce Crane to promote the company’s seasonal outage services to the many different industries it serves, from chemical companies and refineries to power and manufacturing plants.
The strategically planned digital marketing campaign includes advertising on various types of digital media outlets to drive calls and traffic to the website.
Digital banner ads featured across frequently visited websites and apps, including KLTV and YouTube.
Informational email blasts that detail the company and its values, along with the services it provides.
Photography capture by Encore is incorporated into the design of the ads, posts and e-blasts, and the language adheres to Joyce Crane branding, promoting the safety, dedication, reliability and longevity of the heavy-duty lifting and rigging company.