MyPlates.com Classic Black is Back

The "Classic Black" Texas license plate has not been available to the public since 1968...now it's back from MyPlates.com. Encore Multimedia developed two different radio spots to drive pre-sales. 

Classic Black is Back — The only way to bring back a classic is with a radio spot that has a classic feel to it, featuring a cool, hip, Vegas-style sound.

The Legend of Classic Black — To also give the campaign a fun, western spin, we produced a spot with an old-time cowboy regaling the Legend of Classic Back around a campfire.