ABC Auto Parts – NFL Bumper

Better duck... This football’s coming straight for you!

This short, attention-grabbing 5-second NFL bumper for ABC Auto Parts was taken from a longer 30-second, 3-D animated commercial previously produced by Encore. The bumper’s simple, yet effective message, “Quality Parts From People You Can Trust,” promotes the company’s values and services to thousands of Fox 51 football fans across the East Texas viewing area.

The bumper is also the winner of a Gold Hermes Award in the 2020 international competition for creative professionals.