East Texas Food Bank - Be The 1 to Help

As part of the East Texas Food Bank awareness campaign, Encore Multimedia produced this informational 30-second spot featured digitally on connected TV (OTT), YouTube, and as a video banner ad. The spot educates the community on the struggles of hunger among East Texans through the creative use of the number “1.”

“Hunger is on the rise in East Texas. 1 in 5 East Texans and 1 in 3 children struggle with hunger every day.”

The moving audio and videography inspire viewers to “work together as one with the East Texas Food Bank” and “make a difference with your generous financial donation.” The spot closes with a powerful and emotional call-to-action: “Be The 1 to Help our community and the East Texas Food Bank fight hunger and feed hope.”