When the East Texas Food Bank needed a public service announcement to highlight their Nutritional Education Program, healthy eating, and to bring awareness to the recipes and services available on their website, they turned to Encore Multimedia for help.

The spot’s whimsical animation and a catchy tune are inspired by the 1953 animated musical snipe, "Let's all go to the Lobby," featuring dancing and singing movie concessions.

The song, which is sure to play in viewers’ heads, utilizes the local talents of pianist Jonathan Kaan of Kilgore College’s music department and several Longview ISD elementary and middle school choir students. To cater to the diversity of the East Texas Food Bank’s targeted audience, the spots were produced in both English and Spanish.

This perfect combination of animation and music captures the attention of parents and children alike and will have everyone singing “Let’s all go to the kitchen and make a healthy choice!”