Peters - What Matters
At Peters Chevrolet, cars and trucks are more than just a means of transportation. Instead, it’s all about the safety and lives of their customers and their families inside their vehicles that matters most. To illustrate this message, Encore Multimedia features a young woman in a vintage Chevy truck with her dog, a nervous husband getting his wife to the hospital, a youth basketball team celebrating victory, a community coming together to volunteer at an area mission, and a dad and his son sharing a special moment as they head for home. The copy in the spot uses automotive terms, such as safety, winning performance, style, and mileage, giving them new meaning to bring the spot’s theme together.