Roberts & Roberts “Shattered World”
Personal injury law firm Roberts & Roberts wanted a commercial that was different and that stood apart from their competitors, appealed to the emotions of viewers and potential clients, and allowed the firm to customize individual elements within the spot as they desired.
The spot, which won a 2020 Gold Hermes Award, was filmed in front of a green screen, giving Encore the ability to key out the subject and customize the background, picture, and 3D-rendered picture frame to appeal to the client. Once these elements were finalized, they came together with color correction and compositioning, creating the final product: an emotional 30-second spot featuring a woman hanging a framed image of a loving family and watching as the glass shatters across the picture. This powerful visual metaphor reflects and depicts the suffering experienced by families and the fragmentation of lives that happens when a loved one is wrongfully injured.